In this presentation Ruben van der Zwan, CEO of Integration and API Management specialist Yenlo, explains why companies such as Societe Generale, Deutsche Bahn, European Commission, Honda and Mobility are following an API-first strategy and not focusing on technology. With a good API-first strategy you can stand out as a company. Ruben will discuss topics such as API earnings models, critical success factors and how you involve the business in an API-first strategy.