API Conference 2020
The Conference for Web APIs, API Design & Management
April 20 - 22, 2020 in The Hague, Netherlands

Leveraging APIs Is Surprisingly Not About APIs!

This talk originates from the archive. To the CURRENT program
Until February 13
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Wednesday, October 16 2019
09:00 - 09:30

Whenever we’ve got trouble in our bathroom – we call the plumber.

He will fix it, and we are happy again. 

Would we call a plumber if we had to solve an urgent business problem? Most probably not!

Whenever our organization faces technical issues or challenges – it calls the IT-Department. The Delivery-Unit. IT delivers – paid by the work performed (We have to re-think our pretzels here as well! – later in the speech)

In most of all cases – and I’ve seen so many – APIs are treated as a technical asset – seen as a new integration layer. 

Whenever this happens, organizations are reproducing their old system – their old thinking – their old habits – their Status-Quo – with APIs.




Today’s API approaches have to enable developers (IT-Folks) to become customer-facing artists – Technology-Business cow(boys|girls)


Because: “We can’t solve problems by using the same kind of thinking we used when we created them. – Albert Einstein” 


There is an awareness of silos in our organizations. But these Silos are layered!

So – to tackle APIs successfully we have to get rid of Thinking-Silos -AND- Thinking-In-Layers!

My keynote will show solutions to overcome this situation. I will talk about the adoption of real API-Product-Management, demystify pseudo-agile patterns/frameworks and empower IT-People to find the right place inside their organizations and – of course – to finally be the heroes they deserve to be!

All News & Updates of API Conference 2019:

Behind the Tracks

API Management

A detailed look at the development of APIs

API Development

Architecture of APIs and API systems

API Design

From policies and identities to monitoring

API Platforms & Software as a Service

Web APIs for a larger audience & API platforms related to SaaS