09:00 - 09:30
Saal Maritim C
Whenever we’ve got trouble in our bathroom – we call the plumber.
He will fix it, and we are happy again.
Would we call a plumber if we had to solve an urgent business problem? Most probably not!
Whenever our organization faces technical issues or challenges – it calls the IT-Department. The Delivery-Unit. IT delivers – paid by the work performed (We have to re-think our pretzels here as well! – later in the speech)
In most of all cases – and I’ve seen so many – APIs are treated as a technical asset – seen as a new integration layer.
Whenever this happens, organizations are reproducing their old system – their old thinking – their old habits – their Status-Quo – with APIs.
<<WHAT A FRUSTRATING, EXPENSIVE MISTAKE>>
Today’s API approaches have to enable developers (IT-Folks) to become customer-facing artists – Technology-Business cow(boys|girls)
Because: “We can’t solve problems by using the same kind of thinking we used when we created them. – Albert Einstein”
There is an awareness of silos in our organizations. But these Silos are layered!
So – to tackle APIs successfully we have to get rid of Thinking-Silos -AND- Thinking-In-Layers!
My keynote will show solutions to overcome this situation. I will talk about the adoption of real API-Product-Management, demystify pseudo-agile patterns/frameworks and empower IT-People to find the right place inside their organizations and – of course – to finally be the heroes they deserve to be!