ApiCon 2019 Archive

Whenever we've got trouble in our bathroom - we call the plumber.

He will fix it, and we are happy again. 

Would we call a plumber if we had to solve an urgent business problem? Most probably not!

Whenever our organization faces technical issues or challenges - it calls the IT-Department. The Delivery-Unit. IT delivers - paid by the work performed (We have to re-think our pretzels here as well! - later in the speech)

In most of all cases - and I’ve seen so many - APIs are treated as a technical asset - seen as a new integration layer. 

Whenever this happens, organizations are reproducing their old system - their old thinking - their old habits - their Status-Quo - with APIs.

<<WHAT A FRUSTRATING, EXPENSIVE MISTAKE>>

Today’s API approaches have to enable developers (IT-Folks) to become customer-facing artists - Technology-Business cow(boys|girls)

Because: “We can't solve problems by using the same kind of thinking we used when we created them. - Albert Einstein” 

There is an awareness of silos in our organizations. But these Silos are layered!

So - to tackle APIs successfully we have to get rid of Thinking-Silos -AND- Thinking-In-Layers!

My keynote will show solutions to overcome this situation. I will talk about the adoption of real API-Product-Management, demystify pseudo-agile patterns/frameworks and empower IT-People to find the right place inside their organizations and - of course - to finally be the heroes they deserve to be!